Words From the Lube King… (@givelube)

Hi folks.  My name’s Nigel and I’m the M.D. of a company called Give Pleasure Products.  Until 3 years ago I had a relatively ‘normal’ career with a property business.  But my very first ever experience with lube ended up changing that and my sex life forever.

I can’t actually remember how we came by our first bottle of lube.  It was a bottle of lube from a very well-known brand and had a very cherry flavour. It wasn’t exactly the best experience we’d had and I’m surprised it didn’t put me off lube forever.  We liked the flavour but the stickiness that it left behind was horrendous.

But instead of ending the use of a, well, crap product my entrepreneurial brain told me that surely we could do better than that. My thoughts were corroborated when I visited a local Tesco and found that that was the only brand that people could buy. It shocked me that mainstream shopping consumers had no choice options.  It also shocked me that a large company could make such a poor product and that major retailers buy it from them. Just because a company is large, it doesn’t mean that they have the best products or even the best ideas, clearly.

After a world-wide search of cosmetic and lubricant manufacturers (and lots of enjoyable testing!), in Germany we found what we believe to be the best lubricant manufacturer on the planet. The CEO of which was the original inventor silicone lube.  After visiting the factory and discussing our plans it was clear to us, with these quality products, their pedigree and pioneering approach this was the obvious and only choice for us to make. A few months later Give Lube was born.  I’d always been a giver in relationships and believe that you get what you put into your relationships, so giving became the very heart of our brand ethos.

Cutting a very long story shorter I’ll let you know why I now love lube and how you can benefit from this great, incredibly versatile intimate consumable.

After an unpleasant experience with our very first try with lube I now classify lube as a sex toy in it’s own right.  It is not just to solve sexual dryness.  It is the easiest and most economical way of adding more fun to your sex life.  It’s the versatile, essential sex accessory that can be used with and without sex toys, on your own or with partners, for countless situations and encounters.

Giving, with the endless uses of give lube, strengthens the bond between lovers and creates intense orgasms. Giving orgasms makes you feel powerful. The more you give, the more powerful and confident you feel, the greater lover you show that you are, the more desired you are and the more adored you are.  Give and you will also receive.  The more you give, the more you’ll receive!

We don’t always use lube.  Sometimes we have sex with lube.  Sometimes we have sex with a toy and lube.  Sometimes we use nothing. Sex is about variety and there really are endless combinations of pleasure that you can have!

With lube I love the different sensations each can give you. Water-based lube is a great all-rounder and can be used for everything; with sex toys, vaginal, oral, anal, masturbation.  Silicone lube gives a more luxurious glide quality and, unlike water-based lube which will eventually dry out due to the water content starting to evaporate, is extremely long-lasting and will last as long as you do!

Flavoured lubes can still be used for intercourse but they’re generally to add a bit of fun to oral sex, or to disguise the taste of your partner if you find that off-putting. Our own flavoured lubes are called Oral Pleasure Gels.  The directions for use are to drizzle on your partner and give generously, then pass the bottle over!

Lube is an absolute must for anal sex.  There is no natural lubricant produced there so a good thick water based lube or silicone lube is essential to ease penetration and provide a wonderful, lubricated glide quality.

For clitoral stimulation, lads don’t just pounce on what is the most sensitive part of a woman’s body.  The clitoris does not produce it’s own natural lubrication and, for some women, natural vaginal lubrication won’t be produced until the clitoris has been stimulated. To solve this problem just add a few drops of lube to your fingertips before gently caressing her.  She is sure to thank you for it.

Don’t forget the balls! This is a personal favourite of mine. This area of the body produces high levels of arousal and sexual satisfaction.  Lube up those (make sure they’re shaven) balls, then drag your finger tips and even your nails, gently over the skin. Include the shaft in the action and the sexual tension starts to go through the roof. This lube use technique really produces a very intense orgasm.

There are numerous lube-use tips on our website at www.givepleasure.co.uk. Perhaps I should write to the customer service dept at the well-known lube and condom brand and thank them for producing a poor product. It’s helped us create our own high quality, award winning brand.  It’s personally improved our sex lives and our orgasms. Sex with my partner Emma gets better year by year and, luckily for me, she also gets naughtier and naughtier!